Trusted by Manufacturing Leaders
Reach new customers, re-engage missed opportunities, and grow existing accounts with a team that manages the targeting, outreach, and follow-up needed to pursue new business consistently.
Trusted by manufacturing leaders
Designed for Growth
Three Places New Work May Be Hiding
20M+
Pipeline created
1M+
B2B prospects reached
35k+
Sales conversations
30+
industries served
From Reactive Sales to Consistent Opportunity Creation
When the shop gets busy, prospecting slows down. When work softens, everyone starts looking for new business again. Upside helps create a more consistent process for pursuing the right opportunities regardless of how busy things are today.
Turn Your Ideal Customers Into Active Conversations
Reach the companies you want to work with through focused targeting and consistent outbound—without relying only on referrals, trade shows, or waiting for the next RFQ.
Target the Right Accounts
Personalized Outreach
Create New Opportunities
Know What the Market Is Telling You
Use buyer responses, engagement, lead quality, and feedback from your sales team to understand what’s working and where to focus next.
Buyer Feedback
Learn what prospects care about most.
Campaign Performance
See what’s driving engagement.
Smarter Next Moves
Use insights to improve future outreach.
Become The First Company Buyers Think Of
Not every buyer is ready when you first reach them. Consistent outreach and follow-up keep your company visible so when a new project, RFQ, supplier need, or sourcing opportunity appears, you’re already part of the conversation.
Consistent Outreach
Ongoing Follow-Up
Long-Term Nurture
Your Growth Journey
From Feast or Famine to Consistent Opportunity Creation
Most manufacturers don’t struggle because they build a poor product. Growth becomes difficult when business development is inconsistent. Upside helps put a repeatable process behind pursuing new work.
Find the Opportunity
Understand your capabilities, target industries, ideal customers, current sales efforts, and the type of work you want more of.
Build & Execute the Plan
Build the target list, develop the message, launch outreach, manage follow-up, and keep activity moving consistently across the right channels.
Generate New Opportunities
Create a steadier flow of sales conversations, RFQs, new projects, and better-fit opportunities that keep your pipeline moving forward.
Results From Companies Like Yours
Businesses choose Upside because it simplifies the complexity
They didn’t just increase new business - they helped us get more revenue from what we already had.”
Chris Bishow
Extreme Precision
